Ahmad pays a great attention to media, innovation, and the digital transformation. Beside being an advocate for the information and media digital literacy focusing on the post truth era (fake news) and debunking. Prior, he launched several media projects namely Alex Agenda Magazine, Mahatet Al Raml online radio, Amwague Sakandareya newspaper among others. Ahmed provided consultants for several regional and international organizations. In addition, he managed the Euro Med Academy for Young Journalists (EMAJ). Ahmed co-authored a book with Steve Buttery titled “”How to brand a journalist in the digital age””; a manual about “”media and elections”” with the UNDP among a team; along with several articles in different newspapers and magazines.